Garmin has placed its annual Garmin Connect Rundown feature behind a paywall to encourage more users to subscribe to Connect+. The feature, styled like Spotify Wrapped, summarizes users' fitness achievements such as running distances for the year.
Garmin, a leading fitness tracker manufacturer, is implementing a paywall for its Garmin Connect Rundown, a popular year-end summary that mirrors Spotify's Wrapped by highlighting users' running and fitness stats, including total distance run in 2025. This move aims to drive subscriptions to the premium Connect+ service.
The Rundown provides personalized insights into users' activities, but access now requires a paid subscription. As noted in the announcement, those wanting detailed stats like 'how far you ran in 2025' must 'pay up' for Connect+.
This strategy follows Garmin's efforts to monetize its ecosystem amid growing competition in wearable tech. Previously free, the feature's paywall could impact user engagement, though Garmin has not detailed pricing or exact rollout timelines beyond the 2025 focus. Fitness enthusiasts may need to weigh the value of these summaries against subscription costs.