Google has confirmed that its upcoming Pixel 11 lineup will carry higher prices than previous models because of rising global memory costs. The company attributed the changes to a severe supplier-driven RAM crisis driven by AI demand. Official pricing details will be revealed at the Made by Google event scheduled for August 12.
Google Vice President of Devices and Services Shakil Barkat told 9to5Google that the firm had absorbed higher component costs for as long as possible. He described the situation as a “severe, supplier-driven RAM memory crisis” and noted that the cost of 1 GB of RAM had risen from $2.80 in 2025 to $12 this year.
Barkat said the economics have fundamentally shifted and that price adjustments will apply across the Pixel family and Pixel Watch lineup. The changes will be rolled out dynamically, with final pricing announced at the August 12 event.
Leaks cited in multiple reports suggest increases of around $100, along with higher base storage starting at 256 GB. Google also stated it is working to reduce memory requirements through software optimizations while maintaining user experience.
