Jordan Brand is introducing a new budget-friendly basketball shoe called the All Game. The model features standard performance elements at a low price point and is set to arrive in the coming weeks.
The All Game targets players seeking reliable footwear without high costs. It includes forefoot Air Zoom cushioning, a midfoot shank for support, and multi-directional herringbone traction for grip.
A white, black, and red Chicago colorway will lead the initial release. Jordan Brand positions the shoe as an accessible option outside its premium signature lines.
The sneaker carries a retail price around $70. It is scheduled to enter the market in the coming weeks following the announcement.