A Le Figaro reporter posed as a seller within the multi-level marketing firm Wake Up. He attended the 2026 convention in Marcq-en-Barœul.
Le Figaro journalist Etienne Jacob joined Wake Up for nearly two months under the name Yannick. He observed testimonials at the convention held at the Cité des Échanges in Marcq-en-Barœul, near Lille.
Over 400 people, 90 percent of them women, attended the speeches. Laurence, a 61-year-old hairdresser, said she regained sleep thanks to the products phycocyanine, spirulina, omega 3, vitamin C and Curcu8-Q10 sold for 160 euros a month.
Jacques Santini, cofounder of the company and father of Alexis and Nicolas Santini, spoke. A former coach at Decathlon, Kiabi and Leroy Merlin, he published a 2008 book titled Les fondements humains du leadership.
The investigation describes psychological pressure, isolation and promises of earnings limited to sellers at the top of the pyramid.
