Marvel Cinematic Universe fans will not see trailers for Spider-Man: Brand New Day or Avengers: Doomsday during Super Bowl LX. The decision surprises many, given the films' upcoming releases this year. Other studios, however, plan to unveil trailers for several high-profile movies during the event.
The Super Bowl, one of television's most-watched events, often features high-stakes trailers from Hollywood alongside its famous commercials. For Super Bowl LX, set for next weekend, Deadline reports that the MCU will break from tradition by not airing any trailers. This is particularly notable as two major Marvel films, Spider-Man: Brand New Day and Avengers: Doomsday, are slated for 2026 theatrical releases.
Spider-Man: Brand New Day is scheduled for July, arriving before Avengers: Doomsday in December. Fans had speculated about a full trailer for Doomsday during the Super Bowl, building on teasers shown with screenings of Avatar: Fire and Ash. Yet, no such plans have materialized for either film. Promotion for the new Spider-Man movie has been minimal outside targeted audiences, making a Super Bowl spot seem like a missed opportunity to build excitement.
The cost of advertising plays a role here. A 30-second Super Bowl ad this year runs $10 million, a steep price that Marvel may view as unnecessary for films expected to draw crowds regardless. While disappointing for enthusiasts eager for more details, the studio's choice aligns with the later release dates compared to other films.
In contrast, the Super Bowl lineup includes trailers from other studios. Lionsgate will debut its Michael Jackson biopic, Michael, set for April 24. Dimension plans a new look at Scream 7, opening in February. Disney's offerings feature The Mandalorian and Grogu on May 22 and Pixar's Hoppers on March 6, with Toy Story 5 possibly following in June 19. Additional spots cover the Super Mario Galaxy Movie on April 1, Minions 3 on July 1, and Steven Spielberg's Disclosure Day on June 12.
This absence underscores Marvel's strategic shift, prioritizing other promotional avenues amid a crowded 2026 slate.
