Rachel Sennott appears in a new scripted micro-drama for Marc Jacobs' pre-fall campaign, titled The Scene, where she chases an invitation to the Met Gala. The first episode depicts her viral quest through Manhattan hotspots. Sennott describes the series as capturing chaotic and funny moments of visibility and invisibility.
Rachel Sennott, fresh off the success of her project I Love LA, stars in the first episode of Marc Jacobs' pre-fall campaign series. In The Scene, she pursues fashion's golden ticket—a Met Gala invite—after failing to secure one with champagne and a gift card. The video, filmed with the intensity of a summer night turned chaotic, shows her going viral in a bid to gain entry, as Vogue reported on the campaign launch Wednesday morning. Sennott told Vogue, “This campaign is about all the chaotic, ridiculous, and funny moments that make you feel seen or completely invisible.” She added, “I wanted to capture that energy through storytelling that feels true to how we live now.” Her Manhattan adventure includes hunting for Kareem Rahma of Subway Takes at the East Broadway subway station, wrestling with a Citi Bike dock in Dimes Square, staging her own paparazzi walk where she bumps into Francesca Scorsese, and mistakenly quizzing Anna, the hostess at Lucien, about her ticket. She also snaps a selfie with Sandra Bernhard while plotting with True Whitaker and Morgan Maher at a back table. Whether the odyssey clinches her spot at the Met Gala on May 4 remains to be seen.
