The Dutch motorcycle gear brand Rev’it! is developing alternatives to per- and polyfluoroalkyl substances, known as PFAS, in its products. The company aims to maintain waterproof protection while addressing environmental concerns about these persistent chemicals. This effort reflects a wider shift in the technical apparel industry.
Per- and polyfluoroalkyl substances, or PFAS, are synthetic chemicals widely used in the apparel sector for durable water repellent coatings. These substances enable fabrics to repel water, resist stains, and withstand oil and grime, making them essential for items like motorcycle jackets that face harsh conditions such as highway-speed rain and road spray.
However, PFAS earned the moniker "forever chemicals" due to their resistance to environmental breakdown, drawing scrutiny from regulators and sustainability advocates. In response, outdoor apparel brands have begun phasing them out, and the motorcycle gear industry is following. Rev’it!, a Dutch brand specializing in riding apparel, recently shared a video detailing its ongoing work to eliminate PFAS without compromising the performance riders depend on.
The company has invested years in PFAS-free alternatives, focusing on coatings for outer shells that shed rain effectively. While these new options handle water well, they often fall short in oil resistance, allowing substances like sunscreen, road grime, and body oils to penetrate fabrics more readily. This can accelerate wear and reduce long-term water repellency, a particular challenge for gear exposed to abrasion, ventilation needs, and intense riding conditions.
Rev’it! emphasizes that the objective is a complete phase-out that preserves functionality, including breathability and protection against bugs and debris. This initiative aligns with broader industry changes driven by environmental pressures and regulations, where alternatives exist but require refinement to match PFAS efficacy. As technical apparel evolves, motorcycle gear manufacturers must balance innovation with the demands of real-world use to keep riders safe and dry.
