Visa has renewed and expanded its sponsorship deal with Oracle Red Bull Racing and Visa Cash App Racing Bulls, extending through 2030. The agreement builds on the 2024 partnership and includes support for F1 Academy and fan engagement events. This move deepens Visa's integration into the Formula 1 ecosystem.
Visa announced a multi-year extension of its sponsorship with both Red Bull Formula 1 teams—Oracle Red Bull Racing and Visa Cash App Racing Bulls (VCARB)—running through 2030. The deal, which began in 2024 when Visa became a title sponsor for VCARB, now includes enhanced on-car branding, such as prominent placement on the front wing of the RB22, and exclusive rights in the retail banking category.
The partnership extends to the F1 Academy, the all-female series entering its fourth year, where Visa will support two cars on the grid, matching Red Bull's commitment. Additionally, Visa has signed a personal service agreement with F1 Academy driver Rafaela Ferreira. The agreement also broadens into the Red Bull ecosystem, with Visa playing a key role in the Red Bull Showrun Tour across the United States. Events are planned for San Francisco on February 21, headlined by Red Bull Test & Reserve driver Yuki Tsunoda, as well as Phoenix, Detroit, and Atlanta. These public exhibitions will feature Visa branding, driver integrations, and exclusive offers for cardholders.
Paul Gandolfi, Chief Commercial Officer at Oracle Red Bull Racing, stated: "In a short space of time, Oracle Red Bull Racing and Visa have fostered a partnership built on collaborative effort and mutual success. With Red Bull, we sit at the epicenter of sport, entertainment, and lifestyle, meaning we are strategically positioned to bring globally recognized industry leaders like Visa into the sport as we embark on a new era of Formula 1."
Frank Cooper III, Visa's Chief Marketing Officer, added: "This renewal reflects the extraordinary momentum we’ve built with Red Bull Racing Teams, Visa Cash App Racing Bulls and Oracle Red Bull Racing, and our shared ambition to push what’s possible at the intersection of sport, culture and commerce."
Peter Bayer, CEO of VCARB, commented: "We’re proud to extend our title partnership with Visa and continue building on the strong momentum we’ve created together since 2024. Visa has been an exceptional partner to Visa Cash App Racing Bulls, sharing our ambition to innovate, connect with fans and drive meaningful impact across the sport."