Xsolla has introduced a refreshed brand identity ahead of a pivotal year in the gaming industry. The rebrand, launching in December 2025, aims to modernize its visual system and redefine developer interactions. At Pocket Gamer Connects London, the company is showcasing this new approach with tailored event strategies.
Xsolla's rebrand marks a significant shift in how the company positions itself within the games industry. Set to fully launch in December 2025, the update goes beyond aesthetics, establishing a modernized visual system and a strategy focused on fostering long-term partnerships with developers. This comes as the sector enters a crucial period, with Xsolla using events like Pocket Gamer Connects (PGC) London to test and demonstrate its vision.
Unlike previous years, where Xsolla relied on standard booth setups at PGC London, the company now treats the event as a creative sandbox. This aligns with its commitment to 'building all the things' for the video game industry, helping turn projects into successful businesses through tools for launch, growth, distribution, and monetization.
The new campaign tailors event participation to specific audiences. At the mobile-focused PGC London, Xsolla highlights solutions like the Xsolla Web Shop, mobile distribution, payment options, and creator monetization features. Upcoming events such as DevGAMM will target mixed mobile and PC crowds, while GDC addresses cross-platform needs, avoiding a uniform strategy.
Emphasis is placed on relationship-building over mere product displays. The team shares insights from collaborating with thousands of developers globally, aiding studios of varying sizes in navigating a competitive landscape.
"Our refreshed brand identity reflects Xsolla’s ongoing mission to build all the things to create a successful gaming business," stated Berkley Egenes, chief marketing and growth officer at Xsolla. "As we head into PGC London, we’re building event experiences and opportunities for the community to collaborate, integrate, and build together. Our new visual identity provides unique opportunities to showcase partner successes and activate our commitment to the community in building all the things to help the video game industry grow and expand across platforms."
Attendees can expect interactive sessions, including the sponsored track 'Unlocking Web Shops,' featuring talks from innovative mobile developers on direct-to-consumer strategies. Xsolla's booth T02 on the second floor of The Brewery offers hands-on demos and meetings to explore these offerings for mobile, PC, and web games.
