Beast Industries

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Bitmine Immersion Technologies has announced a $200 million equity investment in Beast Industries, a company backed by YouTuber MrBeast. The deal underscores growing interest in innovative ventures tied to high-profile creators. Details emerged on January 17, 2026.

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Bitmine Immersion Technologies, the world's largest corporate holder of Ethereum, has announced a $200 million investment in Beast Industries, the company behind YouTube star Jimmy "MrBeast" Donaldson. The deal underscores the intersection of cryptocurrency and the creator economy, potentially supporting MrBeast's planned financial services platform. Fundstrat cofounder Tom Lee, who chairs Bitmine, highlighted the alignment of values and MrBeast's influence on younger generations.

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