Concept Vehicle

Hyundai unveiled its Boulder Concept SUV at the 2026 New York International Auto Show, previewing a rugged body-on-frame SUV and pickup truck to be designed, developed and built in the US by the end of the decade. The concept emphasizes American manufacturing, incorporating US-produced steel and drawing design inspiration from the Hyundai Design North America studio. Its boxy design and off-road features signal Hyundai's push into traditional truck territory.