Regional Revitalization

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Japan's government has adopted a comprehensive regional revitalization strategy at a cabinet meeting to build a strong economy. Covering five years from fiscal 2025, the plan targets raising rural labor productivity to match or exceed Tokyo's metropolitan area by 2029. It focuses on attracting domestic and foreign demand while enhancing rural appeal and infrastructure.

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The Japan Tourism Agency plans to launch a subsidy program for wide-area destination management organizations to intensively support efforts to attract tourists to regional areas. The initiative seeks to disperse inbound visitors and curb overtourism in major cities. It will request necessary funding in the fiscal 2026 budget starting next April.

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