Watches
Breitling announces Aston Martin Formula 1 sponsorship deal
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Breitling has entered Formula 1 through a multi-year partnership with the Aston Martin Aramco Formula One Team, becoming its official watch partner starting in the 2026 season. The deal includes a limited-edition titanium Navitimer watch and visibility on team cars and apparel. Historical ties and new product launches aim to strengthen the brand's motorsport presence.
Leonardo DiCaprio's Rolex watch garnered attention during the 2026 Golden Globe Awards. Other luxury timepieces from brands such as Omega, Audemars Piguet and Chopard also drew notice on the red carpet. The event took place on a Sunday, highlighting high-end watchmakers in the entertainment spotlight.
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The Brazilian watch brand Vittorino Watches, founded in 2021, has earned over 1 million reais this year and now targets the US market for 2026. CEO Vitor Sequeira highlights logistical challenges but sees opportunities in a mature, consumer-driven market.