Apple is reportedly developing a small AI-enabled wearable device resembling a pin, similar in size to an AirTag but slightly thicker. The device features cameras, microphones, and a speaker to interact with AI models. It could launch as early as 2027 amid competition from OpenAI and Meta.
According to a report from The Information, Apple is working on an AI-powered wearable that users can pin to their clothing. The device measures about the same size as an AirTag, only slightly thicker, and includes two cameras—one regular and one wide-angle—along with three microphones and a speaker. A single physical button runs along its edges, and it uses magnetic inductive wireless charging similar to the Apple Watch.
Sources familiar with the product indicate that Apple has fast-tracked development, aiming for a release as soon as 2027. The company plans to produce 20 million units at launch, signaling cautious expectations compared to hits like AirPods. It remains unclear whether the pin will function standalone or rely on an external device like an iPhone for processing, potentially addressing issues seen in prior AI wearables.
The concept draws comparisons to the Humane AI Pin, launched in 2024 for $699 by former Apple designers Imran Chaudhri and Bethany Bongiorno. That device faced criticism for sluggish performance and poor battery life, leading to lackluster sales; its technology was later sold to HP. Other players in the space include startups like Memories.ai, Plaud, and Looki, but Humane's failure highlights risks in the category.
Apple faces stiff competition. OpenAI, backed by former Apple designer Jony Ive, is developing its own AI hardware, while Meta advances with Ray-Ban smart glasses leveraging its AI. Apple is integrating Google's Gemini models for a Siri overhaul and has partnered with OpenAI for Apple Intelligence features. Internally, the company has grappled with AI strategy under former lead John Giannandrea, prompting shifts to external models. Rumors also suggest Apple is pursuing smart glasses, a ring, and an in-home smart display.
