BTS member Suga has been announced as the face of Samsung's upcoming campaign, featuring in a promotional video for the Galaxy Buds 4 Pro. The collaboration was revealed on February 25 with a teaser post highlighting his involvement. Fans have expressed excitement over the visuals showing Suga using the product in creative settings.
On February 25, Samsung announced its collaboration with BTS' Suga through a social media post featuring a photo of the K-Pop idol and the caption “Get ready… SUGA rush incoming! ✨ #GalaxyAI #GalaxyUnpacked.” This marks Suga as the promoter for the brand's next release, specifically showcasing the Galaxy Buds 4 Pro.
Subsequent posts depicted Suga using the earphones, leading to the release of an exciting promotional video. The video follows Suga from the studio, where he creates music, to the streets, carrying his Galaxy Buds 4 Pro to immerse himself in sound “exactly as it was made” and escape the world through music.
Suga appears in every scene of the commercial, which has quickly garnered attention and praise from fans. Comments include: “Omggg too much happening 😭😭😭,” “Let me lay down for a minute, I need to recover from this,” “SUGA OUR GALAXY❤️🩹❤️🩹,” “I’m so proud of you #SUGAxSamsung 😁,” and “I missed him!!! ❤️.”
The announcement and video highlight Suga's role in promoting Samsung's innovative audio technology, aligning with his artistic persona as a rapper and producer. This partnership builds on Samsung's history of collaborating with K-Pop stars to reach global audiences.
