Tesla has introduced several new holiday merchandise items available exclusively in its North American online store. The releases include action figures, wind-up racers, and themed water bottles, timed for the holiday season. These products highlight Tesla's branding with elements from its vehicles and robotics.
On November 28, 2025, Tesla announced the availability of new items in its online shop for North American customers. The releases coincide with the holiday period, offering fans unique collectibles and accessories.
One notable addition is the Holiday Edition Tesla Bot action figure, priced at $50 USD. This item includes a mini Cybertruck wind-up racer, a lump of coal, and a holiday mug with a marshmallow, evoking festive and playful themes tied to Tesla's Optimus robot project.
Separately, Tesla released the Cybercab Wind-up Racer for $35, a toy inspired by its upcoming autonomous vehicle concept. Additionally, a Holiday Edition water bottle is available for $45, alongside a previously announced Cybercab-inspired gold water bottle, also priced at $45.
These products can be purchased through Tesla's lifestyle category at shop.tesla.com. The action figure is specifically listed at shop.tesla.com/product/tesla-bot-action-figure-_-holiday-edition?sku=2080682-03-A.
The announcements were shared by Tesla enthusiast Sawyer Merritt on X, highlighting the company's strategy to engage customers beyond vehicles through branded merchandise.