Affinity has made its iPad apps available for free to all creators. The apps include Designer, Photo, and Publisher, downloadable from the App Store. The reason behind this decision remains unknown.
Affinity, known for its creative software, announced that its iPad apps—Designer, Photo, and Publisher—are now free to download from the App Store for all creators. This move, reported on October 17, 2025, has surprised the industry, with no official explanation provided for the sudden change in pricing model.
Previously, these apps were part of Affinity's paid suite, popular among designers and photographers for their professional features without subscription fees. The decision opens access to a broader user base, potentially boosting adoption among hobbyists and professionals alike. However, the lack of clarity on motivations has led to speculation, though Affinity has not commented further.
This development comes at a time when creative tools are increasingly accessible, challenging traditional software models. Users can now explore the full suite without upfront costs, which may influence market dynamics in mobile design applications.