Amazon launches Prime Big Deal Days event in October 2025
Amazon's Prime Big Deal Days sale kicked off on October 7, 2025, offering exclusive discounts for Prime members on tech gadgets, laptops, and home devices. The two-day event features WIRED-tested products at reduced prices, from wireless chargers to OLED TVs. Shoppers can find deals running through October 8, with some extended markdowns highlighted across retailers.
Amazon's fall sales event, dubbed Prime Big Deal Days, began on October 7 and runs through October 8, 2025, exclusively for Prime members. WIRED editors, drawing on years of product testing, curated deals on hundreds of items, emphasizing value in categories like laptops, headphones, TVs, and pet accessories. For instance, the Dell 14 Plus laptop is available for $650 at Dell.com, featuring 16 GB RAM, 1 TB storage, and a 2560 x 1600 resolution display—specs that outperform typical budget Windows machines.
In audio and entertainment, Sony's Bravia Theater System 6 sees a massive discount, praised for delivering thrilling surround sound without excessive features. The 48-inch LG C4 OLED TV drops to $800 on Amazon, its lowest price yet, offering premium picture quality for smaller spaces like bedrooms. Apple's MacBook Air (M4, 2025) models are discounted on Amazon and Best Buy, with the 13-inch and 15-inch versions highlighted amid anticipation for future releases.
Other standout offers include the Moto G Power 5G (2025) smartphone at $200 on Amazon, retaining features like a headphone jack rare in flagships. Belkin's 3-in-1 Qi2 Charging Stand reaches its deepest discount, ideal for charging iPhone, Apple Watch, and AirPods simultaneously. Walmart's competing Deals sale, running through October 12, mirrors some discounts, such as on Dyson vacuums and Vizio soundbars.
The event coincides with a busy shopping season, providing opportunities for upgrades before holiday launches in 2026. WIRED notes that while new models loom, current deals on 2025 gear represent strong value without waiting.