Several automakers are offering cash bonuses up to $2,000 to entice current Tesla drivers to switch brands in October 2025. These conquest incentives target Tesla owners without requiring lease endings or trade-ins in many cases. The deals, valid through late October or early November, aim to boost sales of competing electric and luxury vehicles.
In a push to attract Tesla customers, top automakers have introduced conquest cash incentives saving buyers up to $2,000 on new models. Reported on October 21, 2025, by automotive editor Lindsey Grant, these offers encourage Tesla owners to consider alternatives, with some deals specifically naming Tesla and others including it in broader competitive categories. The incentives do not always require ending a current lease or trading in a vehicle, and in certain instances, they can be stacked with other discounts or extended to household members.
One standout offer is from Lucid for the 2025 Lucid Air, providing a $2,000 Conquest Bonus Cash for buyers coming from competitive premium vehicles, including luxury brands like Tesla. This applies when taking delivery by October 31, 2025, and combines with a $7,500 Air Credit, potentially reducing the MSRP by up to $9,500 across all models.
Volvo targets Tesla owners directly with a $1,000 Targeted Tesla Conquest Bonus on any 2025 Volvo model, excluding the S60, V60 Cross Country, V90 Cross Country, and XC90. Available nationally to current registered owners or lessees of any Tesla vehicle, this offer cannot be combined with Volvo Loyalty programs or the VCFS Lease Pull Ahead offer and expires on October 31, 2025.
Acura's 2025 TLX qualifies for $1,000 in Loyalty Conquest Bonus Cash through its program, applicable to owners and lessees of 2015 Tesla models. This stacks with $1,250 in captive lease cash for total savings up to $2,250 and can combine with other lease, finance, or cash offers. The deal ends November 3, 2025.
These promotions reflect intensifying competition in the electric vehicle market, where brands seek to capture Tesla's dominant share by offering financial perks to switch.