Avatar: Fire and Ash maintained its dominance at the North American box office, earning $5 million on Friday and projected to reach $20 million over the weekend. New releases Primate and Greenland 2: Migration debuted in second and third place, respectively, while holdovers like The Housemaid continued strong performances. The third Avatar installment recently surpassed $1 billion worldwide.
Avatar: Fire and Ash, the latest in James Cameron's sci-fi franchise, secured the top spot at the domestic box office for its fourth consecutive Friday. The film earned $5 million on Friday from ongoing theaters, following its recent milestone of crossing $1 billion globally. Projections indicate it will add another $20 million by Sunday, underscoring its enduring appeal nearly a month after release.
In second place, Paramount's horror film Primate opened to $4.5 million on Friday across 2,964 North American theaters. Directed with a $21 million budget, the movie stars Johnny Sequoyah, Jess Alexander, Troy Kotsur, and Victoria Wyant. It follows a group of teens whose island vacation turns deadly when their pet chimpanzee, Ben, transforms into a rabid killer. The film is expected to gross $11 million over the weekend.
Lionsgate's survival thriller Greenland 2: Migration debuted third with $3.2 million on its opening Friday. Starring Gerard Butler, Morena Baccarin, and Roman Griffin Davis, the sequel—six years after the original—depicts a family seeking refuge in Greenland after a comet devastates Earth. It is forecasted to earn $8.5 million by Sunday.
Among holdovers, A24's Marty Supreme, a ping pong drama, collected $2.2 million on Friday, down 52% from the previous week, and is projected for $7.9 million over the weekend, pushing its domestic total past $70 million. Lionsgate's The Housemaid, a twisty domestic thriller starring Sydney Sweeney, added $3.3 million on its fourth Friday, a 30% decline, with an estimated $10.6 million weekend haul, bringing its domestic gross to $93.5 million.
This weekend's results highlight a mix of franchise strength and new genre entries competing in a post-holiday market.
