Bitmine Immersion Technologies has announced a $200 million equity investment in Beast Industries, a company backed by YouTuber MrBeast. The deal underscores growing interest in innovative ventures tied to high-profile creators. Details emerged on January 17, 2026.
Bitmine Immersion Technologies, a firm focused on immersion cooling for cryptocurrency mining, has committed $200 million in equity to Beast Industries. This investment supports the expansion of Beast Industries, which is backed by Jimmy Donaldson, known online as MrBeast, one of the world's most popular content creators.
The announcement highlights the intersection of digital entertainment and technology investments. MrBeast has built a media empire through viral videos and philanthropy, and Beast Industries appears positioned to leverage his influence into new business areas. Bitmine's involvement suggests confidence in the project's potential, particularly amid the evolving crypto and tech landscapes.
No further specifics on the investment's terms or Beast Industries' exact focus were disclosed in the initial report. The news broke on January 17, 2026, via Bitcoin News, a platform covering cryptocurrency and related developments. This move comes as investors increasingly back creator-led enterprises, blending entertainment with technological innovation.