BTS leads July boy group brand reputation rankings

The Korean Business Research Institute released its July rankings for male idol groups based on big data analysis. BTS maintained the top position with a brand reputation index of 8,586,669. The data covered consumer participation, media coverage, interaction, and community indexes from June 11 to July 11.

BTS held first place as keywords like “Arirang,” “ARMY,” and “London concert” emerged alongside related terms such as “collaborate,” “perform,” and “record.”

CORTIS stayed in second with an index of 4,174,720 while Stray Kids climbed to third at 3,448,310. SEVENTEEN ranked fourth with 2,983,819 and BIGBANG took fifth at 2,593,535.

The full top 30 list also includes BOYNEXTDOOR, SHINee, Wanna One, ZEROBASEONE, ATEEZ, ENHYPEN, WINNER, MONSTA X, RIIZE, HIGHLIGHT, Super Junior, INFINITE, Block B, ALPHA DRIVE ONE, THE BOYZ, and TREASURE.

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