Omar González Pardo, president of Grupo Trinity, announced a contract to open 140 Juan Valdez stores in Spain over six years. The brand doubled its outlets in the last year, from five to ten. The group plans to invest over $150,000 million in Colombia for 2026.
Omar González Pardo, president of Grupo Trinity, shared in an interview the progress of the Juan Valdez brand's expansion in Spain. The group signed an agreement with Procafecol last year, representing 560,000 Colombian coffee-growing families. Initially, there were five stores after twenty years; now, after twelve months, they are closing the tenth, achieving 100% growth, the highest proportional worldwide for the brand.
The contract covers 140 stores in six years: 30 owned (80% Trinity, 20% Procafecol) and 110 franchised. They expect to reach 24 stores by year-end. Spain serves as a hub for Europe, with plans to consolidate before further expansion.
Virginia Donado, CEO of Juan Valdez Spain, stated: “This first year confirms that 100% Colombian premium coffee has a solid space in the Spanish market. We are building a sustainable expansion”.
In other businesses, Grupo Trinity controls Clarel, with 1,000 stores in Spain and 3,600 direct jobs (93% women, over 36 nationalities). They support Home Burgers with three outlets in Madrid. Last year was bittersweet in Colombia due to steel and coal imports from China, impacting industry. The portfolio includes 15 companies, focusing on industrial consolidation and retail in Spain.
For this year, investments in Colombia will exceed $150,000 million, aimed at efficiency and growth.
