Hiroshi Fujiwara teases V.A. Tokyo x Converse sneaker collaboration

Streetwear designer Hiroshi Fujiwara has revealed a new collaboration between his V.A. Tokyo concept store, fragment design label, and Converse. The project features minimalist versions of the Chuck Taylor All-Star and Jack Purcell sneakers in white. The release is expected soon through V.A. Tokyo's Harajuku location and online store.

Hiroshi Fujiwara, known as the Godfather of Streetwear, unveiled details of his latest footwear project on March 9, 2026. The collaboration involves his Harajuku-based concept store V.A. Tokyo, his fragment design imprint, and Converse. It centers on two iconic silhouettes: the Chuck Taylor All-Star and the Jack Purcell.

The sneakers adopt Fujiwara's signature minimalist aesthetic with a monochromatic white construction. This clean design allows them to fit into everyday wear. Key details include the fragment design double lightning bolt logo in black on the lower lateral heel of each shoe. The heel tabs are customized with “VA” text, linking to Fujiwara's cultural hub in Harajuku.

The project celebrates Fujiwara's growing influence in Harajuku. It emphasizes subtle branding over bold colors or complex materials. While no exact global release date is set, the collection is anticipated to launch in the coming weeks. It will be available at the V.A. Tokyo flagship store in Harajuku and its online store. Fragment design releases like this tend to sell out quickly.

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