La DoubleJ has opened its first U.S. flagship in a historic New York townhouse off Madison Avenue. The Milan-based label named the store the Lighthouse and presented its Resort 2027 collection titled The Power of Light.
The five-story building functions as a multi-level energy station focused on light and positivity. It includes a Light Temple for sound baths and private spiritual activations on the top floor, alongside retail spaces for fashion, homeware, and accessories.
Founder J.J. Martin described the concept as powered by the power of light. The collection features sequined occasion dresses, lurex-infused chiffons, liquid silk-satin creations, and dramatic capes from jewel-patterned jacquards with fringes, paillettes, and gold threads.
La DoubleJ previously opened stores in Milan, Dallas, Palm Beach, and Capri. The New York location combines shopping with spiritual elements for what the brand calls the La DoubleJ Sisterhood.