Linda Perry's 670 Records: TikTok-fueled 4 Non Blondes revival and future plans

Building on last week's announcement, Linda Perry's new imprint 670 Records with Kill Rock Stars will release her solo album and a 4 Non Blondes reunion record in 2026, fueled by a viral TikTok resurgence of 'What's Up?'.

The partnership between songwriter Linda Perry and indie label Kill Rock Stars, formalized through her imprint 670 Records, originated with the successful Record Store Day 2025 reissue of Perry's 1996 solo debut In Flight. This collaboration expands to include Perry's upcoming solo album Let It Die Here and the first new 4 Non Blondes studio album in over 33 years, both slated for 2026.

The 4 Non Blondes revival gained momentum from a TikTok phenomenon, where a mashup of their 1992 hit 'What's Up?' sparked over three million user videos and topped trends. The reunion features original touring members bassist Christa Hillhouse, drummer Dawn Richardson, and guitarist Roger Rocha alongside Perry.

Perry envisions 670 Records as a platform for 'architects, sculptors, and musicians'—innovative talents reflecting her bold artistic ethos. With new songs already written, the projects aim to evolve the band's raw heritage beyond nostalgia.

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