UiX, led by Mike Flores, becomes the first Latin American company nominated for the UX Design Awards, organized by the International Design Center Berlin. This competition gathers over 400 products from 46 countries and highlights the evolution of user experience design in Mexico. The nominated project is an app for a major bank that optimizes debt collection using collective intelligence.
Mexico has reached a milestone in the technology industry with the nomination of UiX, a UX/UI design company under Grupo UPAX and led by Mike Flores. This marks the first participation of a Latin American firm in the UX Design Awards, a prestigious competition organized by the International Design Center Berlin (IDZ). The event, one of the most demanding in user experience, features over 400 products from 46 countries this year, traditionally dominated by Europe, Asia, and the United States.
UiX's nomination falls in the Product category and is based on an innovative project: an internal application for debt collection managers at one of the country's major banks. This tool guides users in offering personalized payment solutions, using a collective intelligence algorithm that boosts payment rates and enhances operational results. This progress reflects the transformation of UX design in Mexico, which shifted from a mere complement in services like web design or marketing to a key strategic element. Today, it directly affects operational efficiency, technological adoption, and cost control.
This recognition emphasizes the need for business leaders to integrate UX design as a core part of their strategies, aligning with international market demands. UiX's involvement validates not only Mexican technical talent but also its ability to compete on global stages.
