Clara Brugada, head of Mexico City government, unveiled plans for 18 free Futboleros Festivals with giant screens to watch 2026 World Cup matches. Seven venues will air all games, while others will show key moments. Cultural activities, concerts, and indigenous cuisine will complement the events.
Clara Brugada described the Futboleros Festivals as "places where we will gather with giant screens to watch the World Cup". She added: "When we say the World Cup enters the City, it's because we want it lived in the streets and everywhere: a party that is felt, lived, enjoyed".
Venues are in boroughs such as Álvaro Obregón (Parque La Bombilla), Azcapotzalco (Parque Tezozómoc), and others, with seven airing all matches over the 39-day tournament. The remaining 11 will feature Mexico games and key matches. Alejandra Frausto from the Tourism Secretariat promised "the highest quality broadcast, without commercials, in a family-friendly, cultural space with energy, party, and the best gastronomy".
Cultural activities include the 'Ajolotes en el corazón' art exhibit, alebrije displays, concerts, and batucadas, per Ana Francis López of the Culture Secretariat. Brugada highlighted indigenous communities from Milpa Alta, Xochimilco, and Tláhuac providing food.
The tournament opens June 11, 2026, at Estadio Banorte with Mexico vs. South Africa. Earlier, the world's largest soccer class was held in the Zócalo, and on May 31, the largest 'wave' will occur on Paseo de la Reforma.
