Following the buzz around Emerald Fennell's fantastical reimagining of Emily Brontë's 'Wuthering Heights'—starring Margot Robbie as Cathy and Jacob Elordi as Heathcliff, set for Valentine's Day 2026—publishers are releasing tie-in book editions, while retailers, theaters, and artists roll out merchandise, promotions, and music inspired by the film.
Several book tie-in editions are scheduled for early 2026 to capitalize on the film's hype. Penguin Books' Movie Tie-In Edition paperback launches February 3, 2026, with a movie poster cover and the original 1847 text (352 pages). A Target-exclusive Penguin version adds a foreword by Fennell and a four-page photo insert of film stills. Puffin Books' hardcover Puffin In Bloom edition, featuring floral cover art by Anna Bond of Rifle Paper Co. for readers 12+, arrives January 13, 2026 (448 pages). Simon & Schuster's Female Filmmakers Collection paperback, curated by Fennell with her introduction, follows on February 3 (416 pages), delving into themes of passion and vengeance.
Theater promotions include Alamo Drafthouse's themed screenings, cocktails, dress-up events, book fairs, and an exclusive 'Cathy Doll' T-shirt. AMC Theatres offers collectible compact mirrors during Valentine's weekend showings (February 12-15, 2026). Regal provides free Twizzlers or Red Vines with advance tickets on February 14, plus a 'Fall in Love A Gin' cocktail at select locations.
On the music front, Charli XCX's script-inspired album features singles 'House' (with John Cale) and 'Chains of Love'; the full release drops February 13, 2026. Retail tie-ins feature Bloomingdale's gothic clothing, jewelry, and accessories with pop-ups in New York, SoHo, Aventura, Century City, Sherman Oaks, and Roosevelt Field, plus a reimagined 59th Street Carousel (January 15–February 22, 2026). BlackMilk teases alt-goth apparel collaborations.
These initiatives aim to reignite interest in Brontë's gothic romance of obsession and revenge ahead of the film's theatrical debut.
