OG Anunoby wore Skechers during a game-winning shot that capped the largest comeback in NBA Finals history. The moment marked a notable step for the brand in professional basketball.
Anunoby, who plays quick and low to the court, credited the shoes for keeping him comfortable and protected during high-level play. He said Skechers has helped him maintain elite performance.
Skechers entered performance basketball in 2023 with a roster that includes Anunoby along with Joel Embiid, Julius Randle, Norman Powell, Isaiah Hartenstein and WNBA champion Jackie Young. The company has also signed soccer player Harry Kane and golfer Matt Fitzpatrick.
Athletes have noted the brand's focus on comfort and performance outside traditional hype cycles. Randle said the partnership allows for positive and impactful work beyond conventional approaches.
