This Christmas, many children in Japan requested stickers from Santa, a seemingly simple wish. However, parents are finding it nearly impossible to buy popular ones in 2025. A viral X post underscores the frenzy around 'Bonbon drop' stickers.
In Japan, a sticker boom is reemerging, potentially more than just a passing fad. For Christmas 2025, children widely asked for stickers, an innocent request that parents expected to fulfill easily. Yet, securing popular ones has proven challenging.
A post on X stating, “What money can’t buy isn’t dreams or talent — it’s Bonbon drop stickers!” garnered over 110,000 views, highlighting the scarcity of this sought-after product. The trend appears fueled by social media, particularly Instagram, evoking the Heisei era's nostalgic appeal.
This surge reflects shifting consumer patterns among youth, turning a simple item into a hot commodity. Parents' struggles underscore supply shortages amid high demand, suggesting broader implications for toy markets and cultural fads in Japan.
