Strategy sells 3588 Bitcoin for 216 million dollars

July 06, 2026

Strategy sold 3588 Bitcoin last week for approximately 216 million dollars. The company disclosed the transaction in a Monday filing with the U.S. Securities and Exchange Commission. Proceeds will support dividend payments on its preferred stock.

Strategy reduced its Bitcoin holdings to 843775 BTC after the sale. The Bitcoin was sold at an average price of about 60000 dollars each. The company now holds Bitcoin acquired at an average price of 75476 dollars per coin.

The firm said the funds will replenish its U.S. dollar reserves, which stood at 2.55 billion dollars as of July 5. Strategy also reported an 8.32 billion dollar unrealized loss on its Bitcoin holdings for the second quarter.

Bitcoin prices dipped on the news before recovering above 63000 dollars. Strategy shares fell 2 percent in pre-market trading. Chief executive Phong Le said the company is shifting to active capital management.

What people are saying

Initial reactions on X highlight surprise at Strategy selling Bitcoin at a loss for the first time, with some viewing it as bearish for the market due to the end of the 'never sell' narrative and potential further sell pressure. Others note it could restore confidence in the company's financing model or view the move as a tactical lesson in market structure. Discussions emphasize the immediate Bitcoin price drop and ongoing holdings.

🚨 STRATEGY JUST SOLD 3,588 $BTC

$216 million. In one week

Not a rumor. An SEC 8-K, filed today

This is world's largest corporate Bitcoin holder - confirmed net seller, at real scale, for first time ever

Here's reframe

For five years, Saylor's line was "never sell your… https://t.co/vAi9g86RiQ pic.twitter.com/9eimj27sfJ

— Aralez 🐕 (@0xAralez) July 6, 2026

Strategy has sold 3,588 $BTC for $216 million at a price of $60,196

For first time in history the company sold #Bitcoin at loss 🩸

Strategy holds 843,775 at a cost basis🟡 of $75,476 and is still in red with an unrealized loss of approximately -$10.83 billion https://t.co/X9ZeTuQNiE pic.twitter.com/ZPYJDm3I7Y

— G a a h (@gaah_im) July 6, 2026

Grayscale: Strategy’s recent BTC sales should restore confidence in its financing model, reduce tail risks & help Bitcoin find a durable bottom.
Cash reserves now cover ~17 months of dividends.https://t.co/k8ScjXj1w0#Bitcoin #Strategy #MSTR #Grayscale pic.twitter.com/J01rw7sO7n

— HighScoreCrypto (@HighScoreCrypto) July 7, 2026

Saylor and Strategy have shown their hand. We now know they'll sell thousands of Bitcoin to fund dividends.

Another leg down and all those orange buys on the chart will be replaced with constant red dots.. month after month of selling until they're bankrupt.

— sneaky 🛡️ (@SneakyAlgo) July 7, 2026

(1) @Strategy sold 3,588 BTC at ~$60k below their own average cost. 112x larger than their previous sale. Realized loss. Announced quietly via SEC filing.

Most people read this as bearish. I read it as a lesson in market structure. Here's what retail almost never sees: pic.twitter.com/mbpIl2rZLq

— Pit 🇧🇷 (@pitcoin_) July 7, 2026

Sources

• https://cointelegraph.com/features/bollinger-is-bullish-on-bitcoin-trumps-ludicrous-crypto-profits-hodlers-digest
• https://cointelegraph.com/markets/bitcoin-recovers-from-strategy-btc-sale-funding-rates-hit-9-are-bulls-back
• https://www.coindesk.com/business/2026/07/06/circle-s-usdc-is-leaving-tether-behind-in-the-stablecoin-volume-race
• https://www.coindesk.com/markets/2026/07/06/one-month-that-shook-the-market-saylor-s-struggles-over-bitcoin-strategy-yields-big-loss
• https://cointelegraph.com/markets/bitcoin-price-falls-on-strategy-btc-sales
• https://cointelegraph.com/news/strategy-sells-bitcoin-bernstein-btc-target
• https://decrypt.co/372797/strategy-sells-216m-in-bitcoin-for-dividends-under-btc-monetization-program
• https://www.coindesk.com/markets/2026/07/06/michael-saylor-s-strategy-dramatically-ups-pace-of-bitcoin-sales-raising-usd216-million
• https://www.coindesk.com/tech/2026/07/06/live-markets-bitcoin-pops-to-usd63-900-then-reverses-as-week-begins