Tesla has announced that the price of its new Dual Motor All-Wheel-Drive Cybertruck trim, currently at $59,990, will rise after February 28, 2026. The company launched the configuration last week, following comments from CEO Elon Musk that the introductory price would last only ten days. This move comes amid mixed reactions from fans and owners regarding the timing and communication.
Tesla introduced the Dual Motor All-Wheel-Drive Cybertruck trim last week at $59,990, aiming to boost demand for the electric pickup, which has seen underwhelming sales since its debut. The trim includes features such as an estimated 325 miles of range, powered tonneau cover, bed outlets (two 120V and one 240V) with Powershare capability, coil springs with adaptive damping suspension, heated first-row seats with textile material, steer-by-wire and four-wheel steering, a 6-foot by 4-foot composite bed, towing capacity up to 7,500 pounds, and a powered frunk.
Hours after the launch, Elon Musk stated on X that the price would remain at this level "just for 10 days," later clarifying that any adjustment would "depend on how much demand we see at this price level." Tesla has now confirmed via a banner on its Design Configurator website that the $59,990 price applies only until February 28, 2026. A post from Sawyer Merritt on February 24, 2026, highlighted: "NEWS: Tesla has officially announced that the price of the new Cybertruck Dual-Motor AWD will be increasing after February 28th."
The decision has drawn criticism from some owners. Ryan McCaffrey tweeted on February 24, 2026: "Awful way to treat customers – particularly when they already sent out a marketing email announcing the $59,990 truck…with zero mention of it being a limited-time offer." Others defend the approach as a logical response to market demand. The next higher trim, Premium All-Wheel-Drive, starts at $79,990 and offers enhanced towing up to 11,000 pounds, vegan leather seats, 15 speakers, and adjustable ride height.
This pricing strategy contrasts with Tesla's earlier Rear-Wheel-Drive Cybertruck trim, launched last year at a similar price but canceled after a few months due to low demand.