South Korean girl band VVUP arrived in Jakarta for the 'Mark & Lona House Party With VVUP' event on December 26, 2025, captivating fans. The collaboration blends K-Pop with Japanese fashion for a new collection launch. Their presence created a lively atmosphere and opened doors for cultural partnerships.
VVUP's arrival in Jakarta successfully drew public attention as part of the 'Mark & Lona House Party With VVUP' event held on December 26, 2025. The rising group was specially brought for a cross-cultural collaboration between South Korean K-Pop and the Japanese fashion lifestyle brand Mark & Lona. Though framed as a launch of the latest collection in Indonesia, the event resembled a lifestyle celebration fusing music, fashion, and close fan interactions.
VVUP fans, known as VVnie, filled the venue with high enthusiasm. Cheers welcomed the members' appearance, creating an intimate atmosphere like an exclusive house party. One member, Jiyoon, shared her experience: "I often wear Mark & Lona during practice and also during the trip to Indonesia. Comfortable and suitable for daily activities."
Billy Ching, CEO of Mark & Lona Indonesia and license holder for Mark & Lona in Southeast Asia as well as founder of Kudu Kaya Network, explained the brand's evolution. "Initially, we only used Mark & Lona for golf apparel, but now it has developed into active wear style," he said. Meanwhile, Sandi Herdiana, Managing Director of Kudu Kaya Network, viewed VVUP's presence as a strong cultural bridge between South Korea and Indonesia. The enthusiasm of K-Pop fans in the country provides great energy for quality entertainment, and this collaboration opens broader creative partnership opportunities in the future.
