Apple held its September 2025 event, introducing the iPhone 17, iPhone 17 Pro, and iPhone Air models along with new accessories. The event featured revamped cases and charging accessories designed to complement the latest devices. This launch continues Apple's focus on integrating advanced AI and design innovations.

Samsung unveiled the Galaxy S25 at its event on September 4, introducing enhanced AI features and improved hardware specifications. The new model aims to compete in the high-end smartphone market.

The IFA 2025 consumer electronics show began on September 3, featuring announcements from major brands like Samsung, Acer, and Lenovo. The event highlights trends in AI, sustainability, and innovative gadgets.