golf business
Image generated by AI
LIV Golf CEO outlines restructuring amid PIF funding cut
Reported by AI Image generated by AI
LIV Golf CEO Scott O'Neil addressed uncertainty surrounding the league's future after the Saudi Public Investment Fund announced it will cease funding at the end of 2026. Speaking ahead of LIV Golf Virginia at Trump National D.C., O'Neil detailed plans for a new business model and new advisors. Top player Jon Rahm called for a clear business plan before committing further.