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Fitura Brands Inc., a Utah-based wellness holding company, announced its launch on March 11, 2026, following an initial financing round at a $20 million pre-money valuation. The company focuses on franchising in three fast-growing fitness sectors: racquet sports, athletic Pilates, and recovery therapy. Led by CEO James Hurlock, it aims to create a multi-concept ecosystem for performance-driven wellness.

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Amanda Bynes has opened up about her weight loss journey, sharing that she's dropped 28 pounds thanks to Ozempic. The former child star, now 39, was recently spotted looking slimmer during a casual outing in Los Angeles. She's combining the medication with Pilates but admits she still wants to shed more.

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