Technology Integration

Microsoft switches F1 sponsorship to Mercedes from 2026

January 22, 2026 Reported by AI Image generated by AI

Mercedes-AMG PETRONAS F1 Team has announced a multi-year partnership with Microsoft, starting from the 2026 Formula 1 season. The deal marks a shift for Microsoft, which ends its long-standing sponsorship with rival team Alpine. The collaboration will integrate Microsoft's AI and cloud technologies to enhance team performance both on and off the track.