TKO Earnings

UFC to host expensive fight card at White House in June 2026

February 26, 2026 Reported by AI Image generated by AI

TKO Group Holdings announced plans for a UFC event on the White House South Lawn on June 14, 2026, as part of the United States' 250th anniversary celebrations. The production is expected to cost around $60 million, more than triple the expense of the 2024 Sphere event, with the company anticipating a $30 million loss. UFC executives described it as a unique investment for long-term earned media value.