Yoshimoto

Banijay Entertainment has partnered with Yoshimoto Kogyo to acquire international format rights for the long-running Japanese comedy series 'You Laugh You Lose.' The deal allows Banijay to adapt the no-laughing challenge show across 23 territories, while Yoshimoto handles distribution elsewhere. The format, a hit since 2006, features comedians enduring 24 hours without smiling amid absurd scenarios.