Midar for Investment and Urban Development, the master developer of Mostakbal City and MADA in New Cairo, has signed an agreement with Sporting for Investment and Sports Facilities (S.I.S.F), owned by Alexandria Sporting Club, to manage, operate, and market the first social sports club in Phase Three of Mostakbal City. This initiative forms part of broader urban development efforts in the area.
Midar for Investment and Urban Development announced the launch of the first social sports club in Mostakbal City, a new development in Egypt. The announcement came on January 11, 2026, backed by an investment of EGP 3 billion. As the master developer of Mostakbal City and the MADA project in New Cairo, Midar signed an agreement with Sporting for Investment and Sports Facilities (S.I.S.F), a company owned by Alexandria Sporting Club. The deal covers the management, operation, and marketing of the club located in Phase Three of the city. This club represents a step toward enhancing social sports facilities in emerging areas, promoting healthier and more integrated lifestyles. No further details on the project's scale or specific features were provided in the initial announcement.