The PGA Tour and Anheuser-Busch have expanded their long-standing partnership by designating Cutwater as the official canned cocktail of the PGA Tour and PGA Tour Champions. The agreement, running through 2030, will integrate the brand across media, digital platforms, and key events. This move aims to enhance fan engagement with premium ready-to-drink options.
On Tuesday, the PGA Tour announced an expansion of its marketing relationship with Anheuser-Busch, incorporating the Cutwater brand as the official canned cocktail for both the PGA Tour and PGA Tour Champions. The deal extends through 2030 and includes prominent media and digital placements on PGA Tour platforms. Cutwater will also maintain an on-site presence at major tournaments, such as THE PLAYERS Championship, the TOUR Championship, Truist Championship, Farmers Insurance Open, and the Cognizant Classic in The Palm Beaches. This integration seeks to connect with fans and players in innovative ways during the 2026 season and beyond. PGA Tour executive vice president of corporate partnerships, Dan Glod, expressed enthusiasm for the partnership: “We are excited to introduce Cutwater’s award-winning canned cocktails to PGA TOUR fans as our 2026 season kicks into gear. We look forward to doing so alongside one of our longest tenured partners in Anheuser-Busch as we unlock fresh new ways to connect with our fans and players.” Cutwater, founded in 2016 and acquired by Anheuser-Busch in 2019, leads the U.S. market as the top spirits-based ready-to-drink canned cocktail, according to Circana data. Steve Wolf, vice president of Beyond Beer at Anheuser-Busch, highlighted the synergy: “We could not be more thrilled to bring Cutwater’s award-winning canned cocktails to golf fans and the PGA TOUR as an official partner. Social entertaining is the common thread between our portfolio of real cocktails and the sport of golf, making this partnership a no-brainer.” Anheuser-Busch's ties with the PGA Tour date back to 1994, with Michelob ULTRA becoming an official sponsor in 2002. Last year, the partnership grew to include global rights and named Michelob ULTRA Zero the official non-alcoholic beer. This latest addition builds on that foundation, blending golf's traditions with modern beverage trends.
