Ralph Lauren has introduced Ask Ralph, a conversational AI feature designed to enhance customer interactions in high fashion. The tool allows users to engage in natural language queries about products and styling. This development integrates AI into retail experiences.

Overview

Ralph Lauren's new AI tool, Ask Ralph, aims to provide personalized assistance to shoppers through conversational interfaces.

Key Features

• Natural language processing for queries.
• Product recommendations and styling advice.
• Integration with online platforms.

This launch is part of broader trends in using AI to personalize consumer experiences in the fashion industry.