Shedeur Sanders earned a record $17.7 million in group licensing income during his rookie season with the Cleveland Browns. The total surpassed Tom Brady's previous high of $9.5 million.
The NFL Players Association annual report showed the payments went to Sanders' LLC from May 2025 through February 2026. The largest single payment of $9.2 million arrived shortly after the 2025 NFL Draft. Sanders received 13 payments in all.