Tesla promotes Full Self-Driving as gift in new email

Tesla has sent an email to customers urging them to give the gift of Full Self-Driving (Supervised). The message emphasizes the technology's capabilities in handling drives with minimal intervention. It also notes the system's extensive driving experience and potential safety benefits.

Tesla recently distributed an email highlighting Full Self-Driving (Supervised), or FSD (Supervised), as an ideal gift option. The promotion targets customers interested in advanced vehicle features, positioning the software as a way to enhance driving experiences.

According to the email, "With FSD (Supervised) enabled, Tesla vehicles can handle the drive from start-to-finish with minimal intervention." This capability allows the system to manage most aspects of a journey autonomously, requiring only occasional driver input.

The email further underscores the technology's reliability by citing its accumulated data: "And with over 6.7 billion miles of driving experience, FSD (Supervised) can improve road safety and reduce the likelihood of a collision." This vast mileage serves as evidence of the system's refinement through real-world use.

Tesla's push comes amid ongoing developments in autonomous driving, where FSD (Supervised) represents a supervised version that still requires driver attention. The gift promotion suggests the company views the feature as accessible and valuable for holiday giving, potentially broadening adoption among existing owners.

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Illustration of a Tesla autonomous vehicle on a Danish road with approval elements for a news article about Tesla's FSD in Denmark.
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Tesla secures FSD Supervised approval in Denmark

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Denmark has granted provisional approval for Tesla's Full Self-Driving Supervised system, becoming the fourth European country to do so. The Danish Road Traffic Authority, Færdselsstyrelsen, announced the decision on June 9 after reviewing the Dutch type approval.

Tesla has released promotional videos that depict drivers not supervising its Full Self-Driving system, even as the company faces up to $14.5 billion in related lawsuits. The videos include one posted on May 26 showing a driver making espresso and another on June 9 filmed in Denmark where the system violated traffic laws. These clips contradict Tesla's legal argument that drivers must always supervise the technology.

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Tesla has begun rolling out Full Self-Driving Supervised Version 14 to customer vehicles in Denmark. The software reached the country for the first time after approval the previous day.

Tesla has received approval for its advanced driver assistance software "Full Self-Driving (Supervised)" in the Netherlands, the first European country. The Dutch vehicle authority RDW approved the system, which handles most driving tasks on highways and in city traffic under human supervision. Tesla is seeking approvals in other European countries.

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