Google's AI-powered search features are reportedly causing significant traffic drops for publishers, with some experiencing up to 89% reductions. This shift keeps users on Google's platform through AI Overviews. The change highlights challenges for content creators in the evolving search landscape.

Publishers reported significant traffic declines, up to 89 percent, due to Google's AI Overviews feature. The tool keeps users on Google's platform longer. This has sparked discussions on AI's impact on web traffic and revenue.