BELIFT LAB

Belift lab has sparked controversy by posting about illit's 'almond chocolate' winning an award at the japan record awards, with fans accusing the company of lying to erase newjeans' prior achievements. A community note highlighting newjeans' earlier wins was added to the post but later removed, intensifying the debate. Defenders argue the achievement is unique as the first for a k-pop group with a japanese original ost song.