Boyfriend on Demand
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Jisoo's 'Boyfriend on Demand' releases on Netflix amid promotion and review issues
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BLACKPINK's Jisoo starred in the new K-drama 'Boyfriend on Demand,' which premiered on Netflix on March 6, 2026. The rom-com explores virtual romance through a dating simulation app, with Jisoo playing a webtoon producer named Mirae alongside actor Seo In-guk. The release has drawn attention for promotional efforts targeting Latin America and suspicions of paid negative reviews.