Universal Music Group

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Illustrative portrait of Lorde symbolizing her new era as an independent artist after ending her UMG contract.
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Lorde becomes independent artist after ending UMG deal

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Lorde announced on March 18, 2026, that she is now an independent artist after her long-term contract with Universal Music Group concluded at the end of last year. The deal, which began when she was 12 years old, covered her first four albums. She described the move as providing a 'clean slate' while expressing fondness for her former label.

Universal Music Group's board of directors expressed complete confidence in its leadership following an unsolicited takeover bid from Pershing Square. The investment firm, led by Bill Ackman, proposed acquiring UMG in a deal valuing the company at more than $60 billion. The board said it would review the non-binding offer in line with its fiduciary duties.

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