Canada's men's curling team, led by skip Brad Jacobs, defeated Great Britain 9-6 to win gold at the 2026 Winter Olympics in Cortina d'Ampezzo, Italy. The victory came amid controversy over double-touching accusations during an earlier match against Sweden. Jacobs addressed critics in a post-event media conference, emphasizing the team's integrity and motivation.
The men's curling final on February 21, 2026, saw Canada's Brad Jacobs rink secure a 9-6 victory over Great Britain's Bruce Mouat team, marking Jacobs' second Olympic gold and Canada's first in curling since 2014. The match followed a tumultuous tournament for Canada, sparked by allegations of a rules violation on February 13 against Sweden.
Swedish skip Oskar Eriksson accused Canadian third Marc Kennedy of double-touching the stone after release at the hog line, leading to a heated dispute. Kennedy denied the infraction and used expletive language, earning a warning for unsportsmanlike conduct but no further sanctions. Footage of the incident circulated widely, fueling online memes and debates about the sport's honor-based system. Great Britain faced similar accusations in their 9-4 win over Germany, when Bobby Lammie was flagged for double-touching.
In response to the backlash, Jacobs stated at the final media conference: "For anyone who called us cheaters, for anyone who said negative things about Marc Kennedy, about us, about Canada, about our families, I hope that the image of us standing on top of the podium, embracing one another, smiling ear to ear with our gold medals, is burned into your brain forever." He described the week as a "grind," with unfounded criticisms motivating the team further.
The controversy prompted World Curling to adjust officiating, repositioning umpires for better detection, though players questioned the preparation. President Beau Welling acknowledged the need for evolution: "We’ve got to hold on to the spirit of curling, but we have to adapt." Despite the drama, the event boosted curling's visibility, drawing global attention and memes on platforms like TikTok.
Great Britain's Grant Hardie expressed disappointment: "I’m heartbroken... It will probably take a lot longer this time." Mouat, a two-time world champion, affirmed his intent to compete in 2030.